Must-have features in digital asset management software

Managing digital content is no small feat. From product photos and videos to brand guidelines and campaign materials—your content workflow needs structure.

That’s where digital asset management software (DAM software) comes into play. It helps you store, organize, and use your digital assets efficiently, making it essential for content-driven teams.

But how do you choose the right tool? We’ve created a handy checklist to guide you in selecting the best digital asset management solution for your team’s needs—especially if you're scaling content production or working in ecommerce.

Your Checklist for Choosing Digital Asset Management Software

Here’s what to look for when picking a DAM platform that supports your digital assets content workflow:

1. Smart Search and Tagging

• Keyword and metadata search

• AI tagging or custom labels

• Folder hierarchy and collections

Tip: Look for solutions that speed up asset discovery, especially when managing thousands of files.

2. Permissions and Secure Sharing

• Role-based access

• External sharing controls

• Expiry links and asset-level permissions

Essential for teams that need both internal collaboration and controlled distribution.

3. Cloud-Based and Scalable

• Remote access across devices

• Scales with teams and content volume

• Secure cloud infrastructure

Your content team might be global—your software should be too.

4. Integrations with Creative & Project Tools

• Works with Adobe Creative Cloud, Figma, and Canva

• Connects to Slack, Trello, or Asana

• Syncs with cloud storage (Google Drive, Dropbox)

A DAM should fit into your workflow—not force you to create a new one.

5. Built-in Workflows and Approvals

• Asset review and approval steps

• Feedback tools and annotations

• Automated notifications

Perfect for marketing, branding, or packaging teams managing content pipelines.

6. Usage Analytics and Reporting

• Track downloads, views, shares

• Performance dashboards

• Insights on asset popularity

See what works—and stop creating what doesn’t.

7. User-Friendly Interface and Onboarding

• Clean, intuitive UI

• Fast onboarding for new users

• Ongoing support and training

If your team avoids the system, it’s not the right tool. Usability is key.

Digital Asset Management Solutions That Do More

Some platforms go beyond basic storage. For instance, Cway offers a smart DAM system as part of its broader end-to-end ecommerce content solution.

This means:

• You can manage product content across channels

• Automate packaging and marketing workflows

• Collaborate in real-time across departments

• Keep version control and approvals all in one place

It's not just storage—it's strategy.

Why Cway Is a Top Choice for Digital Asset Management

Cway’s DAM capabilities are designed for creative, retail, and marketing teams who need more than file storage. Our platform offers:

• Visual content management

• Real-time collaboration

• Role-based access controls

• Artwork approval workflows

• Packaging-to-publishing tools

Whether you’re managing ecommerce product content or launching global campaigns, Cway helps you scale with confidence.

Take the Next Step

Book a demo with Cway
Learn more about Media Center App: the complete digital asset management solution