Up to 70% of packaging delays are caused by artwork-related issues. When file versions get mixed up or approvals go off-track, launches stall and costly mistakes happen. That’s why version control systems are no longer just for developers — they’re essential tools for packaging and artwork teams. In this article, we’ll explore how version control systems work, the problems they solve in packaging workflows, and how Cway® helps teams take full control of their creative assets.
Version Control Systems (VCS) are tools that track changes to digital files over time, allowing users to monitor edits, compare revisions, and restore previous versions when needed. While originally developed for software development, VCS have become essential in managing complex visual content — especially in industries like packaging and consumer goods.
In packaging workflows, where multiple versions of artwork are created, reviewed, and approved across different teams and markets, managing files manually quickly leads to chaos. A missed revision or outdated file can cause costly reprints, delayed launches, or regulatory risks. With frequent updates, multilingual variants, and tight deadlines, packaging teams need a smarter way to stay in control — and that’s exactly what version control systems deliver.
Managing packaging graphics isn’t like managing a brochure or social media post. It involves:
Multiple SKUs and market variants
Regulatory requirements across different regions
Frequent updates (nutrition, branding, campaigns)
Tight deadlines tied to product launches and promotions
Dozens of stakeholders — marketing, legal, R&D, external agencies, and printers
Without version control, this leads to chaotic file structures like FINAL_v2_latest_FINAL.ai, miscommunication, and worst of all — printing the wrong artwork. That’s not just a design issue, it’s a business risk.
A version control system offers a single source of truth. Here's how it transforms packaging artwork workflows:
Tracks every change made to an artwork file
Compares visual differences between revisions
Restores earlier versions instantly if needed
Maintains an audit trail for compliance and traceability
Enables smooth collaboration without file overwrites
Links comments and approvals to specific file versions
Whether you’re updating a barcode, changing a claim, or rolling out a new design across 20 markets — version control ensures you’re working with the most accurate and up-to-date asset.
Most version control tools are built for developers — not for creatives or marketers. That’s where Cway® steps in. It’s a visual version control system built specifically for packaging and artwork workflows.
Here’s what makes Cway® unique:
Track revisions directly within projects
Connect to the Media Center (DAM) for permanent storage
Easily manage variant structures without duplicating data
See side-by-side differences in artwork revisions
Add comments and feedback directly on the file
Navigate change history with precision
No more duplicate files or manual naming
Organize artworks logically across markets, SKUs, and timelines
Share files securely via Quick Share App
Assign roles and responsibilities
Track approvals and revisions in real time
Full transparency for all stakeholders
Packaging brands like Arla, Essity, and Mills trust Collabra and Cway® to manage their artwork assets with precision and speed. With thousands of artworks managed across dozens of product lines, they rely on Cway’s version control to ensure every product hits the shelf looking exactly as intended.
Whether you're launching a new line, adapting to regulations, or running seasonal campaigns, version control with Cway® means:
Faster approvals
Fewer mistakes
Shorter time-to-market
With Cway®, you get more than just version tracking — you gain a purpose-built platform tailored to the unique needs of packaging teams. From visual comparisons to streamlined approvals and secure storage, Cway® makes it easy to control every version of your artwork from concept to print.