We recently sat down with Sofia Wallsten, Product Manager at Fria Bröd, to hear how her team transformed their packaging approval process. What used to be a time-consuming and error-prone workflow is now faster, clearer, and more collaborative—thanks to Cway software.
Here’s what she shared with us.
Fria Bröd is a leading food and beverage company with a wide product portfolio distributed across both retail and out-of-home channels, including restaurants, schools, and food service providers. With operations and offices across Europe and beyond, Fria Bröd manages a large volume of packaging and marketing content that must meet high standards for accuracy, consistency, and regulatory compliance.
Sofia Wallsten works as a product manager at Fria Bröd. Previously a portfolio assistant, she has been involved in coordinating artwork, packshots, photoshoots, and marketing materials across multiple teams. She is currently part of the Tex-Mex retail team and plays a key role in aligning design, packaging, and marketing content throughout the product lifecycle.
Fria Bröd has been using Cway® for over six years, integrating it into their workflow to manage artwork production, version control, and multi-stakeholder approvals. The platform is now used daily by multiple departments including marketing, legal, quality, R&D, and product data, serving as a central hub for accessing, reviewing, and approving packaging and promotional assets.
Cway® helps Fria Bröd bring structure, traceability, and time savings to an otherwise complex process.
What did your artwork approval process look like before Cway®?
“We used to send PDFs back and forth via email. It was difficult to keep track of versions and who had approved what. Mistakes happened easily, and it took a lot more time to get things done.”
What were the biggest challenges?
“Time was a huge challenge. Proofing took much longer, and the lack of structure made it hard to coordinate between departments. There wasn’t a central place to find artworks, especially for new team members.”
How has Cway® platform helped you?
“Cway® has brought clarity, speed, and structure. We save time, reduce mistakes, and make sure everyone involved—marketing, legal, quality—has the same information in one place.”
“It’s now very clear what’s been approved and by whom, which helps us avoid costly errors.”
Who in your company uses Cway®?
“Not just marketing—it’s used by legal, quality, R&D, and product data teams. Everyone who needs access to artworks or packshots uses Cway® to find the latest version or check project history.”
How often do you use Cway®?
“Every day. It’s part of my daily workflow now.”
What’s your favorite feature?
“The blink on/off tool for proofreading – it’s a game changer. And the measurement tool is great too.”
Would you recommend Cway®?
“Absolutely. It’s user-friendly, efficient, and it makes a real difference in how we work.”
Fria Bröd’s story shows how the right tools can simplify complex processes, reduce costly errors, and bring teams closer together. By using Cway® as a central platform for packaging approvals and artwork collaboration, they’ve gained structure, saved time, and improved transparency across departments.
Ready to improve your artwork workflow like Fria Bröd?
Discover how Cway® can help your team manage packaging content more efficiently—from version control and proofing to compliance and final approvals.
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