Speed up creative work with smart design approval software
Streamline design approvals, enhance feedback loops, and get to market faster with Cway®—your all-in-one platform for artwork approval process.
3 min read
Ekaterina Skalatskaia
:
Apr 14, 2025 12:15:31 PM
In the fast-paced world of FMCG and consumer packaging, managing artworks shouldn’t slow you down. Yet for many brands, artwork flow remains a fragmented, manual, and error-prone process. It’s time to change that.
Whether you’re launching a new product, refreshing a line, or managing a multi-market assortment, Cway® empowers you to take full control of your packaging artwork management – from concept to print-ready file – in one centralized platform.
At its core, artwork flow refers to the step-by-step process of creating, reviewing, approving, and delivering packaging artworks. This includes managing visual assets, coordinating feedback from multiple stakeholders, ensuring regulatory compliance, and preparing files for print.
An artwork management system is a digital platform used to manage the creation, approval, and distribution of packaging artworks. It supports collaboration between design teams, marketing departments, regulatory staff, and external partners like print vendors.
A modern artwork management software goes beyond storage. It helps teams handle versioning, approvals, technical specifications, deadlines, and final delivery of artwork files.
With the rise of digital workflows and global supply chains, more brands are shifting to automated artwork management solutions like Cway® to keep their packaging workflows efficient, traceable, and print-ready.
Cway® isn’t just another artwork management software. It’s a purpose-built solution that reimagines what automated artwork management can look like when tailored to the real needs of marketing, brand, and packaging teams.
With Cway®’s artwork management system, all artwork files, pack shots, feedback, and revisions live in one place. Say goodbye to scattered assets and duplicated data.
Automate approvals, set clear deadlines, and assign roles in a few clicks. Our automated artwork workflows eliminate confusion and speed up time-to-market.
Use our powerful artwork proofing software to compare versions, leave precise comments, and resolve feedback faster—directly in the file viewer.
Manage your entire packaging artwork management process—from brief to print-ready delivery—without ever leaving the platform. Cway® even supports complex file formats and version control for global print readiness.
Many teams use generic project tools, cloud storage, or off-the-shelf proofing tools. While these can help in parts, they introduce limitations in artwork management, such as:
Lack of industry-specific features
No version history
Manual tracking of revisions
No link between visuals and print specs
Cway® solves these by integrating all the critical stages into one artwork management platform, purpose-built for packaging.
Traditional Tools |
Cway® Artwork Management Platform |
Emails and file sharing |
Centralized file hub with role-based access |
Manual approvals |
Built-in, trackable approval workflows |
Version mix-ups |
Auto-versioning with visual comparison |
Limited proofing tools |
Integrated viewer with markup and comment tools |
No connection to printing |
Print-ready delivery & technical validation |
The approval stage is one of the biggest bottlenecks in the artwork management process. Using dedicated artwork approval software like Cway® gives your team:
Clear, trackable revision history
Faster feedback cycles with contextual commenting
Fewer rounds of rework
Confidence in the final, approved version
Compliance with brand and regulatory requirements
Instead of managing feedback through PDFs or Slack threads, your team can collaborate visually and resolve issues in real time.
Cway® gives you everything you need to simplify, accelerate, and control your artwork flow:
All-in-one platform for design, review, approval, and delivery
Seamless collaboration across internal and external teams
Full visibility into deadlines, changes, and file history
Confidence your artwork is print-ready—every time
It’s time to stop managing chaos and start managing your artwork with clarity.
Ready to modernize your packaging workflow? Get started with Cway® today!
Simplifying complex artwork flow processes starts with centralizing your files, automating repetitive steps, and making collaboration easy. Smart strategies include:
Using built-in workflows for approvals and revisions
Eliminating email feedback with real-time commenting
Maintaining a single source of truth for all artwork files
Leveraging version history and visual comparison tools
Cway® helps teams achieve this by integrating everything needed to manage packaging artwork—from concept to print—on one intuitive platform.
To optimize artwork flow in packaging projects, look for tools designed specifically for packaging teams. Unlike generic project management or file-sharing platforms, solutions like Cway® combine project workflows, file approvals, version control, and media management into one centralized system. This ensures better collaboration, faster feedback loops, and fewer costly errors when launching or updating products.
Yes! With Cway®, you can integrate artwork management software into your broader marketing process. Start new artwork projects directly from your DAM, collaborate with your brand team, and keep everything linked to your campaign assets and timelines.
While human input is always needed for creativity and approvals, many steps in the artwork management process can be automated—including task assignments, version tracking, approval routing, and file archiving. Cway® helps automate routine steps, freeing your team to focus on high-value tasks.
Streamline design approvals, enhance feedback loops, and get to market faster with Cway®—your all-in-one platform for artwork approval process.
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