Speed up creative work with smart design approval software
Streamline design approvals, enhance feedback loops, and get to market faster with Cway®—your all-in-one platform for artwork approval process.
2 min read
Ekaterina Skalatskaia
:
Apr 12, 2025 7:15:00 AM
When you’re managing packaging, marketing campaigns, or product labels, getting artwork approved quickly and correctly is key. A missed detail can lead to costly mistakes, delays, or even product recalls.
That’s why you need a reliable artwork approval checklist — and we’ve built one you can start using today.
Think of your checklist as your project’s safety net. Whether you're a brand manager, packaging coordinator, or working in quality assurance, an artwork approval checklist helps ensure:
All necessary elements are included
Everyone involved knows what to review
Nothing gets missed before final sign-off
And when you pair it with a smart platform like Cway software, you can automate, track, and streamline the whole approval process.
Here’s a clear and practical checklist you can follow every time artwork is being created or reviewed:
Logo is correctly placed and not distorted
Brand colors match official color codes (Pantone, CMYK, etc.)
Fonts and typography align with brand guidelines
Images are high resolution and approved for use
Tip: Use a style guide as a reference during this step.
Product name and description are accurate
All required symbols (e.g. CE, recycling, barcode) are included
Claims (e.g. organic, eco-friendly) are backed by certifications
Legal disclaimers are visible and correctly worded
Bleed, trim, and safe zones are correctly set
Dimensions match packaging dielines
Print-ready formats (PDF/X, AI) are used
File naming conventions are followed
All content is spell-checked and grammatically correct
Translations (if needed) are reviewed by native speakers
No duplicated or missing text in any language version
Design team signs off
Marketing and product teams approve content
Legal team verifies regulatory content
Quality assurance confirms compliance
With Cway, this whole process is digital, traceable, and automated.
Print sample or digital proof is reviewed
Any last-minute edits are completed and tracked
Final sign-off is documented and stored
This checklist is great for:
Marketing & brand managers
Packaging coordinators
Regulatory teams
Quality assurance professionals
Agencies working with FMCG or pharmaceutical brands
Manual checklists are useful, but they can get messy fast — especially when teams grow or projects span multiple countries.
Cway simplifies artwork approvals by:
Automating your checklist steps
Keeping version history in one place
Assigning tasks to the right people
Notifying teams when it's their turn to act
Ensuring full compliance with audit trails
It’s artwork approval made smart, fast, and secure.
Download Free Guide: How to Choose the Right Online Proofing Software for Your Team
A proper artwork approval checklist saves time, reduces errors, and improves team collaboration. Use it as your step-by-step guide, or better yet, bring it to life with Cway — the smart platform that manages everything from first design to final approval.
Ready to take control of your artwork workflow?
Book a demo with Cway and see it in action.
Artwork approval is critical because errors in packaging or product labels can lead to expensive reprints, legal issues, or product recalls. A structured approval process ensures everything is checked, documented, and signed off properly.
Typically, several departments are involved: the design team, marketing, legal/regulatory, and quality assurance. In some cases, external stakeholders like suppliers or agencies may also be part of the approval process.
Streamline design approvals, enhance feedback loops, and get to market faster with Cway®—your all-in-one platform for artwork approval process.
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